Daily Ideas

During the past fortnight, we’ve celebrated more than 200 Daily Ideas by revisiting the Top Ten in terms of engagement and responses from you guys. 

And this one topped the pile. 

From a Bonus Idea shared on 26 February 2025. 

Let’s go: 

Hello folks, I’m back from a two-day off-grid retreat in a forest. 

The best thing I’ve done in years – a great way to disconnect from the noise while reconnecting with what matters. 

One thing struck me during the almost 30k of walking I did. 

We all consume a vast amount of content from all over the place, but often overlook the most important – our own content.  

By going off-grid to a degree (no laptop, headphones, and very limited phone use), I was able to listen to my own content – my thoughts, ideas, feelings, and emotions. 

I really recommend doing this if you have the opportunity.  

That rounds up our top ten ideas from the past 200 – we hope you found them useful, interesting and helpful. 

This week’s Daily Ideas are brought to you in partnership with Kerfuffle. To discover more about their fantastic Kerfuffle Conference at Wembley Stadium in July, click here – https://registration.kerfufflecon25.com/kerfuffle25/register – Use the discount codes – JerryLyonsVIP50  (for a VIP ticket at half price) or JerryLyons5VIP (VIP tickets for a team of 5 at £1000+VAT) and bag a bargain. 

Here’s the penultimate idea from the top ten of more than 200 Daily Ideas shared so far – based on member engagement.  

Daily Idea 115 

🎯 The £210,000 Prospecting Plan 

National Geographic has Shark Week. 

And in that vein, we’re running Stephen Brown week. 

But as many of you know, top-tier trainer Stephen isn’t a shark. He’s quite the opposite.  

Stephen is widely regarded as one of the nicest guys in the estate agency industry. 

Over the next five days, he’s generously sharing five proven prospecting and sales techniques used by many of the best agents in the business. 

Let’s kick off. 

Stephen said, “Most agents don’t dedicate even an hour a week, let alone a day, to generating new relationships. 

If you booked just one extra market appraisal/valuation daily, that’s 250 a year. Win 50%, sell 70%, and with an average UK fee of £3,000, that’s an extra £210,000. For no additional marketing spend, just consistent, daily action. “ 

A simple strategy that works if you do.

This week’s Daily Ideas are brought to you in partnership with Kerfuffle. To discover more about their fantastic Kerfuffle Conference at Wembley Stadium in July, click here – https://registration.kerfufflecon25.com/kerfuffle25/register – Use the discount codes – JerryLyonsVIP50  (for a VIP ticket at half price) or JerryLyons5VIP (VIP tickets for a team of 5 at £1000+VAT) and bag a bargain. 

We’re now into the top three of the ideas from 200 we’ve shared since September 2024, as gauged by member engagement. 

From Daily Idea 83 – posted on Christmas Eve 2024. 

You’ve probably grafted like mad these past 12 months, so here are some ideas on things to do (or don’t) during your festive downtime. 

• Turn off the phone for a couple of days.
• Delete Facebook and anti-social media from your apps.
• Go for morning walks/runs.
• Get up early.
• Sleep in.
• Stay up late.
• Lounge around.
• Eat whatever the fk you like.
• Call that mate that you’ve been too busy to ring.

This week’s Daily Ideas are brought to you in partnership with Kerfuffle. To discover more about their fantastic Kerfuffle Conference at Wembley Stadium in July, click here – https://registration.kerfufflecon25.com/kerfuffle25/register – Use the discount codes – JerryLyonsVIP50  (for a VIP ticket at half price) or JerryLyons5VIP (VIP tickets for a team of 5 at £1000+VAT) and bag a bargain. 

Over the next four days, we’ll continue celebrating more than 200 Daily Ideas by revisiting the Top Ten in terms of engagement and responses from you guys. 

Here’s number four. 

Daily Idea 67 

Curiosity Champions 

Since 2010, I’ve been lucky enough to work with some of the best agents in the UK. 

Over the next five days, I’ll share six similarities they have in common, based on my experience.  

Let’s kick off.  

1) Curious Cats – One thing about the very best is they don’t act like know-it-alls. A great example was at an event we hosted in February 2023. Four of the best agents I’ve met were on one of the tables. I noticed they were all taking notes – pretty much constantly.  

Across from them was an agent who I know was (and still is) struggling and blaming everything and everyone for their lack of success. He was constantly on his phone and wasn’t paying attention to any of the speakers. 

Success leaves clues, right? 

This week’s Daily Ideas are brought to you in partnership with Kerfuffle. To discover more about their fantastic Kerfuffle Conference at Wembley Stadium in July, click here – https://registration.kerfufflecon25.com/kerfuffle25/register – Use the discount codes – JerryLyonsVIP50  (for a VIP ticket at half price) or JerryLyons5VIP (VIP tickets for a team of 5 at £1000+VAT) and bag a bargain. 

Over the next week, we’ll continue celebrating more than 200 Daily Ideas by revisiting the Top Ten in terms of engagement and responses from you guys. 

This week, we delve into the top five, with this one kicking things off. 

Let’s go. 

Daily Idea 144 

It’s the Thought that Counts 

One of our favourite agents is Nick Cheshire of Nest in Essex. 

He runs a successful agency in Essex and has achieved a great deal despite still being in his early thirties (annoyingly successful). 

He’s always thinking ahead and doing things in a different way. 

He shared an idea with us about incentivising and rewarding team members. 

Nick said, “When we’re giving out bonuses or rewards to the team, we always try to make it personal to the recipient. We’ve team members who are into fitness and health, so we offer them spa retreats. Others are into family time, so their reward may be a nice day out. 

“Not everyone is motivated purely by money, and we’ve found that a little thought goes a long way.” 

This week’s Daily Ideas are brought to you in partnership with Kerfuffle. To discover more about their fantastic Kerfuffle Conference at Wembley Stadium in July, click here – https://registration.kerfufflecon25.com/kerfuffle25/register – Use the discount codes – JerryLyonsVIP50  (for a VIP ticket at half price) or JerryLyons5VIP (VIP tickets for a team of 5 at £1000+VAT) and bag a bargain. 

Over the next fortnight, we’ll celebrate more than 200 Daily Ideas by revisiting the Top Ten in terms of engagement and responses from you guys. 

Here’s number six from the list. 

Daily Ideas 113  

You’ve Been Framed 

We love this version of an idea that has been circulating for a few years. 

This is the kind of thing that gets kept and spoken about. 

Bravo, Howgates in Essex. 

This week’s Daily Ideas are brought to you in partnership with Kerfuffle. To discover more about their fantastic Kerfuffle Conference at Wembley Stadium in July, click here – https://registration.kerfufflecon25.com/kerfuffle25/register – Use the discount codes – JerryLyonsVIP50  (for a VIP ticket at half price) or JerryLyons5VIP (VIP tickets for a team of 5 at £1000+VAT) and bag a bargain. 

Over the next fortnight, we’ll celebrate more than 200 Daily Ideas by revisiting the Top Ten in terms of engagement and responses from you guys. 

Here’s number seven from the list. 

Daily Idea 2  

Habit Stacking 

Michelle Gallagher of JDG Estate Agents is a double winner of the National Agency of the Year award. 

She has a stack of good habits around preparing for valuations. 

She said, “All my prep for today’s valuation was completed yesterday. 

“All my callbacks and follow-ups are done the same day (99% of the time). 

“This ensures I start the day without having to chase my tail or try and rush everything on a morning before I start valuations and client meetings. 

“I also like to ensure I am in the office at least 30 minutes early each day so I have a calmer start to each morning, again preventing feeling rushed.”   

This week’s Daily Ideas are brought to you in partnership with Kerfuffle. To discover more about their fantastic Kerfuffle Conference at Wembley Stadium in July, click here – https://registration.kerfufflecon25.com/kerfuffle25/register – Use the discount codes – JerryLyonsVIP50  (for a VIP ticket at half price) or JerryLyons5VIP (VIP tickets for a team of 5 at £1000+VAT) and bag a bargain. 

Over the next fortnight, we’ll celebrate more than 200 Daily Ideas by revisiting the Top Ten in terms of engagement and responses from you guys. 

Here’s number eight from the list. 

Daily Idea 61  

It’s Not Big or Clever 

This video implores agents to stop recording videos while driving in their cars. 

We recorded it a few years ago when agents in car videos were at epidemic levels. 

It’s a tongue-in-cheek way of poking a little fun at any agent who takes in-car video updates (or themselves) too seriously. 

https://www.youtube.com/watch?v=SCJRIdpGwg0&ab_channel=EstateAgentContentClub 

This week’s Daily Ideas are brought to you in partnership with Kerfuffle. To discover more about their fantastic Kerfuffle Conference at Wembley Stadium in July, click here – https://registration.kerfufflecon25.com/kerfuffle25/register – Use the discount codes – JerryLyonsVIP50  (for a VIP ticket at half price) or JerryLyons5VIP (VIP tickets for a team of 5 at £1000+VAT) and bag a bargain. 

Over the next fortnight, we’ll celebrate more than 200 Daily Ideas by revisiting the Top Ten in terms of engagement and responses from you guys. 

Here’s number nine from the list. 

Daily Idea 87  

Ultimately, It’s Your Choice 

I attended an event last September where the two hosts from the popular High-Performance podcast gave a talk. 

Over the past five years, they’ve interviewed hundreds of the most successful women and men worldwide. 

From Olympic gold medallists, groundbreaking scientists, pop stars and billionaires. 

And they said there was one thing ALL the high performers they spoke with had in common.  

And that was they were ALL optimists. 

This reminded me of a sign a friend has in his team’s training room – ‘Choose Your Attitude.’ 

This week’s Daily Ideas are brought to you in partnership with Kerfuffle. To discover more about their fantastic Kerfuffle Conference at Wembley Stadium in July, click here – https://registration.kerfufflecon25.com/kerfuffle25/register – Use the discount codes – JerryLyonsVIP50  (for a VIP ticket at half price) or JerryLyons5VIP (VIP tickets for a team of 5 at £1000+VAT) and bag a bargain. 

Over the next fortnight, we’ll celebrate more than 200 Daily Ideas by revisiting the Top Ten in terms of engagement and responses from you guys. 

Let’s start the countdown from ten. 

Daily Idea 29 

Be a Copycat  

Dave Gibbons runs Courtyard Properties in the northwest of England. 

But that’s just one string to his bow. 

He has several successful businesses in various industries. 

I asked him how he approached setting up and growing new ventures. 

He said: “I research who is the best in that industry. Then I go off and study them, as if it were a university course, to see what makes them so good. Then I do my best to copy their behaviours and cultures.” 

Most successful agents have habits that you can emulate and apply to your own working life.  

Who could you copy to increase your chances of success?  

This week’s Daily Ideas are brought to you in partnership with Kerfuffle. To discover more about their fantastic Kerfuffle Conference at Wembley Stadium in July, click here – https://registration.kerfufflecon25.com/kerfuffle25/register – Use the discount codes – JerryLyonsVIP50  (for a VIP ticket at half price) or JerryLyons5VIP (VIP tickets for a team of 5 at £1000+VAT) and bag a bargain. 

Click on the image to view full size.

Is it time for a change? 

Ignore motivational gurus. 

Don’t buy into the next ‘game changer.’ 

Don’t listen to people who are high profile but not high-performance (there’s a big difference). 

In my experience, much of it is nonsense based on selling you stuff because it ultimately comes down to one simple thing. 

Nothing changes unless you do. 

Back on April 2nd, 2018, I made a decision that would change my life. 

I stopped drinking alcohol. 

I’m still alcohol-free seven years later, and my life is unimaginably better. 

More money, more energy, more clarity and, most importantly, more time. 

I’m not saying it’s for everyone, but I’d recommend it to anyone.  

This week’s ideas are brought to you by – https://estateagentcontent.co.uk/guides/ 

Mind Your Mantras 

My first football coach drilled mantras into our heads: “Keep it simple,” “Play the way you are facing,” and “If in doubt, put it out.” 

Our business mantra is ‘do the right thing,’ which we picked up from the fantastic Spencer Lawrence of Paramount Properties. 

My mentor and mate from my journalism days, Nik Allen, always says, ‘It all fails without sales’—for the record, he’s the best salesperson I’ve ever seen. Perhaps the only person in history who managed to turn an editorial complaint into a six-month series of adverts. 

One mantra that could be applied to content marketing for estate agents is – ‘estate agency is a contact sport’ – Andrew Overman shared that with me a couple of years ago, and it’s always stuck in my head. 

What’s your business/life mantra? 

This week’s ideas are brought to you by – https://estateagentcontent.co.uk/guides/