Daily Ideas

Simple Ways to Avoid Landing in Spam 

Are you wasting your time with email marketing because of this one easy-to-fix error? 

Email marketing is still a great way to build rapport and trust, generate new leads, and reawaken sleeping ones.  

If you gave me a choice of 10,000 social media followers versus 500 people on an engaged email list, I’m putting my money on the smaller group. 

You may have the best email marketing content in the world, but it won’t do anything if it ends up in the recipient’s spam filter without them seeing it. 

A simple workaround for this, which we’ve used with success, is to ask people who sign up for your emails to add your email address to their safe/ trusted senders list. 

This week’s Daily Ideas are brought to you in partnership with ESTAS – The UK’s number one review and awards platform for agents serious about growing their reputation and business https://www.theestas.com/ 

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Do It Differently 

Following yesterday’s idea about the event we ran a couple of years ago, I thought I’d share my thinking behind it. 

I find 90 per cent of industry conferences dull and drawn out. 

That’s why we held our own one. 

The idea was to keep it fast, focused, and do it differently. 

• So, it ran from 10 am to 2 pm.
• It was not-for-profit, and we donated £2,000 to community groups and charities.
• We gave out personalised thank you cards rather than name badges.
• Our headline sponsor was JerryBabies (ok, we just made that brand up, but we had fun with it).
• The dress code was to wear what makes you comfortable. 
• We had some of THE best ACTIVE estate agents in the UK sharing their wisdom.
• We gave copies of Do Purpose (a good book) to everyone who attended.

The best part was that I took my then-10-year-old out of school for the day to attend the event. 

It was so she could see a different kind of ‘clever’ and be around driven and successful people. 

I didn’t realise she had created a Welcome Board for attendees until halfway through the event. 

Which inadvertently summed up our approach to the event.  

She told me she loved the day. 

This week’s Daily Ideas are brought to you in partnership with ESTAS – The UK’s number one review and awards platform for agents serious about growing their reputation and business https://www.theestas.com/ 

What’s the Worst that Can Happen? 

We held a successful event back in February 2023. 

It was our first one, and we should’ve done it years before that, to be honest. 

But we kept putting it off out of fear of failure and screwing it up. 

Then, one morning, I thought, ‘f’k it, let’s give it a go.’ 

It worked out well. 

What have you been putting off doing for your agency? 

• That first toe into the pool of video? 

• Being bolder in your marketing approach? 

• That investment in your development? 

What’s the worst that can happen? 

But more importantly, what’s the best thing that can happen by doing something new or different, even if it’s something a little scary? 

This week’s Daily Ideas are brought to you in partnership with ESTAS – The UK’s number one review and awards platform for agents serious about growing their reputation and business https://www.theestas.com/ 

Keep Turning Up 

This is the 191st Daily Idea we’ve shared since September 1st, 2024 (we’ve an ever-increasing pool of more than 250 ideas, so we won’t run out anytime soon). 

Content marketing works if you do. 

That’s why we’ll keep showing up. 

People ignore us. 

People notice us. 

But we’ll keep it consistent. 

And experience has shown us it works. 

It’s why you know who Rob Brady is.  

And Paul (Facebook) Long 

Add John (not the Pope) Paul to that list. 

They all show up consistently. 

I love this quote from the Bank of Dave: ‘Hard work puts you where good luck will find you.’ 

This week’s Daily Ideas are brought to you in partnership with ESTAS – The UK’s number one review and awards platform for agents serious about growing their reputation and business https://www.theestas.com/ 

Organise Your Learning 

This one is more of an organisational idea. 

I’m signed up for lots of newsletters. 

The usual industry ones. 

But also things like the Do Lectures, Daily Stoic and Seth Godin’s daily one. 

These emails can easily get overlooked/lost in the busyness of our inboxes. 

That’s why I have had an email account for the past three years: learning@ourcompanyname. 

All those newsletters go straight there. 

And every Friday, I take an hour to mooch through them. 

Works for me. 

Consistency is the key to your agency succeeding with its content marketing. 

This week’s Daily Ideas are brought to you in partnership with ESTAS – The UK’s number one review and awards platform for agents serious about growing their reputation and business https://www.theestas.com/ 

Turn Reviews into Results 🎯

In today’s market, finding a way to stand out is everything.

Your client reviews are a powerful marketing tool to help you do that.

They offer genuine proof of your expertise, build crucial trust, and send potential clients your way.

But don’t just sit back and admire those five-star ratings. Shout about them!

Share your reviews across all your social media channels and make them prominent on your website. Platforms like ESTAS Reviews offer tools and widgets to help you feature them directly.

And remember to engage—reply to every review to keep the conversation going and even open doors for new business: “Thanks so much! Do you know anyone else looking to move? Referrals are always appreciated!”

Keep asking for fresh reviews, too; a steady stream of positive feedback shows that you consistently deliver top-notch service.

🔹This week’s Daily Ideas are brought to you in partnership with ESTAS – The UK’s number one review and awards platform for agents serious about growing their reputation and business https://www.theestas.com/

Turn Happy Clients into Powerful Storytellers 😍 

Think beyond the closed deal – happy clients are your secret marketing weapon! 

They become natural advocates, sharing their positive experiences widely, building trust and attracting new business. 

Want to amplify that word-of-mouth magic? 

Turn detailed client reviews into captivating case studies. Set the scene – what challenge did your client face? For example: “In a fast-paced market, Pete and Sarah kept missing out on their dream homes…” Adding this context makes the subsequent positive review even more impactful in your proposals and marketing.  

Platforms, like ESTAS Reviews, provide the raw material so you can craft the compelling stories that generate leads and customers. 

This week’s Daily Ideas are brought to you in partnership with ESTAS – The UK’s number one review and awards platform for agents serious about growing their reputation and business https://www.theestas.com/ 

Boost Your Local SEO 🔍 The Power of Google & Verified Reviews 

Want to get seen locally and build lasting client relationships? It starts with reviews. 

While Google Reviews are key for boosting your Google My Business profile and Local online presence, don’t put all your eggs in one basket. Its open nature means anyone can leave a review, and they can vanish without warning. 

The answer:  combine Google with a specialist review platform, like ESTAS Reviews. 

Being invite-only with strict verification, platforms like ESTAS Reviews ensure genuine client feedback. 

Plus, ESTAS integrates with Google Reviews, giving you a double boost for your online presence. 

So, get your team focused on gathering reviews to maximise your local visibility and build that all-important trust. 

This week’s Daily Ideas are brought to you in partnership with ESTAS – The UK’s number one review and awards platform for agents serious about growing their reputation and business https://www.theestas.com/ 

Power Up Your Agency ✨ Shine with Reviews & Awards 

Want to stand out?  

While top-notch service is a must, showing it off makes a real difference. Positive client reviews are gold, building trust with future sellers and buyers. 

But here’s a bonus: great reviews, especially when they name-check your team, boost staff morale and automatically put them in the running for an ESTAS Award. 

These aren’t just any awards—they’re the big ones in property, presented by Phil Spencer. 

So, getting as many reviews as you can boosts your reputation and gives your team the recognition they deserve. 

This week’s Daily Ideas are brought to you in partnership with ESTAS – The UK’s number one review and awards platform for agents serious about growing their reputation and business https://www.theestas.com/ 

Unlock More Business 🔑 The Power of Online Reviews for Estate Agents 

Want to boost your agency’s success? Then pay attention to your online reputation. 

Potential clients are doing their homework online before choosing an estate agent, and customer reviews are crucial. 

Google estimates that on average, 70% of people look at reviews before making any purchasing decision! 

Glowing reviews build instant trust and act as powerful testimonials. By actively encouraging and managing client feedback through review platforms, such as ESTAS Reviews, you gain control and can effectively showcase those positive experiences. 

This builds your agency’s reputation and directly translates into winning more instructions. 

So, make online reviews a cornerstone of your marketing—they’re a smart investment in a thriving business. 

This week’s Daily Ideas are brought to you in partnership with ESTAS – The UK’s number one review and awards platform for agents serious about growing their reputation and business https://www.theestas.com/  

Never Get Stuck 

One of the most successful agents we’ve ever worked with said, ‘a great agent knows what’s going on across their patch.’ 

And he wasn’t just talking about the property market. 

There’s an easy way to show you’re in the know and never get stuck for local content to share. 

Set up Google News Alerts for your town/area (Google how to do it – it’s simple). 

Then, each morning, if something newsworthy happens in your patch, you’ll receive an email notification. 

You can either share it, repurpose it for social media, or use it as a springboard for other community-based ideas.  

This week’s Daily Ideas are brought to you in partnership with ESTAS — the UK’s leading review platform helping serious agents win more instructions through the power of social proof.

Champion Carbon Neutrality 

Aiming to be carbon-neutral is a good thing for agencies on many levels. 

Good for people, the planet, your agency’s PR and potentially your profits. 

Several companies out there provide services to agencies striving to achieve this, including: 

• carbonneutralbritain.org 

• greenly.earth 

• carbontrust.com 

This week’s Daily Ideas are brought to you in partnership with ESTAS — the UK’s leading review platform helping serious agents win more instructions through the power of social proof.