Instruction Winning Guides

Our expertly written guides give you an edge when it comes to winning instructions. 🙌

All guides come with


  • £199+VAT per guide per five postcode districts.
  • *£150+VAT per guide per five postcode districts – discount price for members of the Estate Agent Content Club and the Ethical Agent Network.

If you buy more than seven guides at once we can do you a great deal.

Sales guides

Is your agency showing its expertise? Showcase your knowledge by providing in-depth guides tailored to your clients’ needs – i.e. Downsizing, Divorce, Probate, First time sellers.

A step by step guide to selling your family home

A step by step guide to selling your family home – this pack contains a 12 page guide, bonus blogs and social media content. A must have.

Selling in spring sales pack

A pack containing an informative 12-page guide, 5 bonus blogs and editable Canva templates.

A guide to accurately and ethically valuing your home

Covers the crucial importance of accurate (and honest) valuations, understanding your home’s true value and avoiding pricing pitfalls.

A guide to buying a leasehold property

Expert insights on leasehold ownership, legal documentation and answering common leasehold-related questions.

A guide to buying a new-build home

Expert advice on the pros and cons of new-builds, buying off-plan, understanding partexchange and useful moving checklists.

"They definitely help win instructions and add a perception of expertise to what we do.🌟"

Luke St Clair
Knightsbridge Estate Agents

A guide to selling a leasehold property

Covers the differences between leasehold vs. freehold, choosing the best property solicitors and addressing common queries.

A guide to selling an exceptional property

How to maximise the value of your exceptional home – covers pricing, presentation, positioning and much more.

A guide when selling due to job relocation

This brilliantly concise guide covers all you need to know about selling due to job relocation – bursting with useful advice.

Selling in summer made simple

Valuable insights and tips for successful summer property selling, from smart decluttering to legal processes and handy checklists.

A guide to selling in winter

Expertly covers seasonal market differences, lighting, staging and a whole lot more for successful sales in the colder months.

A guide to selling in autumn

This topical guide includes seasonal staging tips, agent selection and viewing preparations for autumn sales.

A guide to selling due to financial reasons

Invaluable expert insights into selling property for financial reasons, sensitively covers debt management and sales strategy.

A guide to selling as an investor or developer

Strategies for property investors to market effectively, ethically maximise profits and select the best agent.

A guide to help sell a probate or inherited property

Expert advice on valuations, legal processes, agent selection and much more.

Six steps to a successful sale

Spells out the most important steps during a property sale, including agent selection, presentation and legal considerations.

A guide to selling when upsizing

Expert guidance on selling when upsizing – covers valuation accuracy, staging and choosing the right agent.

A guide to selling when downsizing

Top tips for selling when downsizing, highlighting valuations, market trends and the secrets of successful sales.

A guide for first-time buyers

Key purchasing steps for first-timebuyers, including understanding mortgages, finding properties and viewing tips.

Selling your home for the first time

In-depth coverage of the essential steps for first-time sellers, covering market valuation, legalprocesses and presentation tips.

Selling due to a divorce or separation

Sensitive advice for selling property during a divorce or separation, covering legal aspects and practical tips.

A guide to selling a property to pay for caring fees

Filled with valuable information when selling a property to fund care homefees, including financial info and FAQs.

Contact us with the guides you’re interested in, and the postcode districts you serve, and we’ll let you know if they’re available.

Lettings guides

Show landlords you’re the local experts – Our guides help you educate and reassure landlords that you’re the most professional choice for their rental properties.

A landlord’s guide to combatting condensation and mould

Covers responsibilities and practical advice on reducing risks and creating a safe, comfortable tenancy.

A tenants’s guide to combatting condensation and mould

How to combat condensation and mould, with valuable tips, common causes and prevention strategies.

A tenant’s guide to rights and responsibilities

Filled with advice for tenants, covering rights, responsibilities, tenancy tips and FAQs.

How to run a profitable rental portfolio

With proven strategies for boosting rental income, cutting costs not corners, and invaluable portfolio-building advice.

A guide to finding (and keeping) dream tenants

Bursting with tried-and-tested tips for landlords on finding and retaining ideal tenants, debunking tenancy myths.

"These guides are invaluable part of our marketing efforts. Clients love them ❤️ and they highlight our expertise and care."

Damien Cooke
Cooke & Co

A guide to your responsibilities as a landlord

Covers responsibilities, ensuring legal compliance and the importance of professional property management.

A guide to switching letting agencies

Advice on switching letting agents, including legalities, communication with tenants and selecting a new agent.

Contact us with the guides you’re interested in, and the postcode districts you serve, and we’ll let you know if they’re available.

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