The Formidable Power of the Four Line Email

Hello  

This week’s Midweek Marketing Magic will take you 90 seconds to read.*

And not much longer to implement.

But if you follow this short and sweet advice, it could wake up some leads that have nodded off on you.

I’ll keep it simple.

When was the last time you sent the classic four-line email to your database?

You know, the people you haven’t heard from in a while?

But what’s a four-line email?

Here you go.

STARTS

Dear (NAME OF PERSON ON YOUR DATABASE),

I hope you are well?

Are you still interested in selling/renting your property?

If you are, I’d love to have a chat to see if we can help.

Contact me anytime.

NAME

And that’s all it is folks. Simple.

But it works.

Sure, you’ll get some unsubscribes.

But that’s good.

Because it sharpens the focus on your future marketing efforts.

Depending on the size of your database (above 1,000 minimum and well-segmented), I’d be surprised if you didn’t get at least one reply seeking a chat / asking a question etc.

Good luck.

Now do it.

Jerry : )

PS: On average, it takes 90 seconds to read 200 words.