From January 1st to December 31st 2023, I posted a Daily Idea on social media to help estate agents.
It was well-received and fun to do.
I didn’t miss a day and now have 365 days of ideas in our archives.
Here’s where I need your help.
Would you find it helpful if I set up an email service (it’s free) where you get emailed a Daily Idea every day?
The ideas are succinct and to the point.
Below is a sample of a few of them we shared.
Daily Idea 239
First Never Follows
One of the worst reasons for not doing something in life or business is fearing that someone / a rival will copy it.
I’ve heard agents say it over the years. “If we introduce this, our competitors will follow suit and do it.”
And also …. “No one else has done it before, and people are saying it won’t / can’t work.”
We’ve been ‘copied’ plenty of times.
It used to annoy me.
We’ve also been put off trying new things due to listening to doubters.
It used to hold us back.
That was until I read about an Adidas campaign with the slogan ‘First never follows.’
At the campaign’s core is the message, ‘If you listen to the noise, you’ll never create anything special.’
Being the first to do something gives you a time advantage.
Being first allows you to work out more quickly than your rivals, whether it’s something worth pursuing or not.
Striving to be first creates an anti-complacency mindset.
Even if it’s a first for you or your business, it’s more often than not worth giving it a go.
Daily Idea 231 & 232
Weekend Special
Daily Idea 231
Following on from the last two days’ posts about how the Ikos Olivia Hotel in Greece (I am not on commission) delivers exceptional service, here are two more ideas you could consider for your estate agency.
1 Sh!t Happens – We had some issues during our stay, but they were handled efficiently and well.
I believe that a problem, when handled skillfully and sincerely, becomes an opportunity to win trust and build rapport.
2 Surprise people – When we originally booked, we were told we could make three restaurant reservations – which we did. But the hotel gave us a fourth as a ‘surprise’.
I’m guessing this is built into their systems and processes, but it was a nice touch that created a positive first impression.
So how can your agency ‘surprise’ your clients by unexpectedly doing that little bit more for them?
3 The difference is in the details – At the end of one day, I noticed the hardworking beach boys (God only knows what we would have done without them, couldn’t resist that, sorry) fastidiously lining up the sunbeds ahead of the next day.
They used one of those lines that bricklayers do.
This attention to detail was replicated throughout the resort, in the gardens, dining areas, and many other places.
Watch out tomorrow for a final couple of ideas this fantastic resort offers for estate agencies.
Daily Idea 232
Here are the three final ideas for estate agency owners and leaders based on my family’s great experience at the Ikos Olivia resort in Greece.
1 – Presentation is everything – For most people, sight is the dominant sense, and practically everything in the resort looked good.
The food, gardens, beach, lobby, restaurants etc.
When did you last step back and think about what your agency ‘looks like’?
I’m talking about the ease of your website and the tidiness of your office and vehicles.
What is the quality of materials you hand out on your valuations and viewings? It all adds up.
2 – Appreciate your pressure – Working in an estate agency or running any business is challenging and can be highly pressurised.
But when it comes to helping people buy, sell, let or rent homes (or writing content), it’s nowhere near as hard as being a waiter on a beach when the temperature is hitting 35°C and you’re non-stop.
Gratitude is a vital part of a winning attitude.
3 – Slackers stand out – Perfection doesn’t exist, but pursuing it is worthwhile if you care about what you do.
A couple of times, we felt the staff weren’t with it or cared, but it was so rare that these incidents stood out.
Again, this shows that if you create a high-performing culture, those not up to it will easily be noticed.
Finally, we had a couple of lovely chats with Veroni, the Guest Relations Manager.
I asked her how they selected staff, and she said it was pretty simple.
‘We look for good people, regardless of experience, because we can teach them the rest.’
And that’s all folks – lessons from a different customer care sector.
Sooooooooo……
So, should I put these Daily Ideas up as an email service?
Reply Yes if you do and No if you don’t see any value in it.
Also, unsubscribe if you’re not feeling the weekly emails anymore.
No one wants too many emails coming in that they don’t read.
Thanks for your time.
Jerry : )
