Why estate agents who ‘do’ content do better

I’m always dumbstruck when I see or hear about an estate agency that doesn’t have a content marketing strategy in place.

I believe all sectors, no matter how big or small, need to be content marketing, but especially estate agents.


Well, two things mainly.

Uno – The common perception (and totally misguided in my experience) is that estate agents are usually not to be trusted.

Dos – Content marketing is THE perfect way of overcoming that trust issue.


By regularly showing up with interesting, helpful, non-salesy articles and information that educates and entertains, you naturally build trust.

Consistent content is the most cost-effective way of cracking the KLT Code – Know, Like, Trust.

  • By sharing articles and information regularly (at least three times a week), people will start to know about your agency.
  • By showing up looking to tell your community how to do something, rather than sell something, they’ll start to like your agency. Especially if your content has humour, honesty, expertise and a conversational tone of voice.
  • By always being sincere, and by simply being consistently ‘there’ across your chosen social media channels, people will start to trust your agency.

It’s how big brands did it with mass advertising in the past but now the rules of the game have changed. It’s much easier for smaller businesses – estate agencies included – to crack the KLT Code.

What’s the end goal, though?

The reason why the best agents put time, effort and money into content marketing is because it generates new leads, recommendations and paves the way for future potential clients to contact them. Put simply, it works.

It’s why all the best content features a clear call to action.

For example: To discover more about our personalised property management, send us a message (for social media platforms).

Or: If you need help getting your home ready for a spring sale, call us today for friendly, no-obligation advice.

One month’s free trial

Talking of calls to action, here goes.

You’ve been receiving my emails and blogs for a while now. I hope you have found them helpful and interesting and that you like them and trust our intentions and advice.

So, with that in mind, I’d like to offer a free one-month trial of our industry-leading (we’re the number one ranked estate agent content creator on Google Reviews) Estate Agent Content Club.

We’ve more than 115 monthly members – all non-competing, independent estate agents who are cracking the KLT Code with our content and advice. The sales and lettings membership provides you with all the fresh, weekly content you need to have a tried and tested plan in place and working for you.

If you’re interested in finding out your area is available, pop me an email with the postcode districts you serve.

Unlike some of our rivals, we take our members’ brands very seriously, so we NEVER break our area-exclusive rule.

Thanks for reading,


PS: The offer only applies to agents who offer sales AND lettings.