My Estate Agent Content Predictions for 2021

For my final article of 2020, I’ve got in touch with my inner Mystic Meg. Which sounds pretty weird right?

Here are my 6 forecasts for 2021 related to estate agents who ‘do’ content.

1) We’ll see more listicles (Google it).
2) Covid-19 related content will have a shelf life of at least the next 6 months – keep being seen to be clean.
3) Less but better – Less words, shorter videos BUT better, more helpful, interesting, trustworthy and sustainable content.
4) Videos – Turn all your content into videos where possible.
5) Community Cheerleading – Was big in 2020 will be massive in 2021.
6) Podcasts – you can use content generated by being a community cheerleader and turn it into a local podcast.

Finally, I just want to say thanks to all the people who read these emails.

And before I head off on Christmas holidays I want to share the exclusive Christmas video we created and licenced to members of our Estate Agent Content Club.

It’s been very well received and covered in the trade media.

Wishing you all a happy, healthy and safe Christmas and let’s make 2021 better than 2020.


JL 🙂