Hello estate agent people, a 45 second read for you.
All good content addresses ( on different levels) the audience/community’s Problems Interests Goals Stresses.
Below are some simple examples but the list is pretty much endless.
Problem – article on how to find a good conveyancing solicitor or how to avoid overvaluations.
Interests – (the best category for mass engagement) articles/videos around education, health, humour, community.
Goals – content on how to get your home cosy in time for Autumn or get sold and settled by Christmas.
Stresses – content covering landlords & tenants evictions – home not selling – anxieties around lockdown.
If your content cares about your community’s PIGS rather your agency’s EGO you’re onto a long-term winner.
Thanks for reading.