Why estate agents need to care for their clients’ PIGS

Hello estate agent people, a 45 second read for you.

All good content addresses ( on different levels) the audience/community’s Problems Interests Goals Stresses.

Below are some simple examples but the list is pretty much endless.

Problem – article on how to find a good conveyancing solicitor or how to avoid overvaluations.

Interests – (the best category for mass engagement) articles/videos around education, health, humour, community.

Goals – content on how to get your home cosy in time for Autumn or get sold and settled by Christmas.

Stresses – content covering landlords & tenants evictions – home not selling – anxieties around lockdown.

If your content cares about your community’s PIGS rather your agency’s EGO you’re onto a long-term winner.

Thanks for reading.